MY FINDINGS

In pursuit of a better understanding as to why there are so many mixed thoughts and opinions about female fitness influencers, I created a survey. I asked questions about exercise habits and what motivates people to keep their bodies in shape. I asked many questions about their own lifestyle before I began asking why they do or do not follow fitness influencers. I conducted a survey to better understand the relevance and impact fitness influencers are having on their social media following. I sent out this survey solely through social media platforms, since the audience I am interested in reaching are avid social media users.